FC Hut
Colour palette direction for a fast-casual burger, pizza and sub brand, applied across a season of social posts and print pieces. Logo pre-existing — not part of this work.
FC Hut is a fast-casual restaurant brand serving burgers, pizza and subs. This project covers the colour palette carried across its social media content — a consistent red, charcoal and mustard system built to read at thumbnail size.
Colour palette
#C0392B
#1A1A1A
#E8A93D
#F5F0E6
Red carries appetite and urgency across every post; charcoal grounds it for contrast and premium feel; mustard gold picks out a single word per headline; bone white keeps body copy legible on both.
Burger campaign
Pizza campaign
Sub sandwich & seasonal content
Poster set
Packaging
The same red and bone-white system carried onto the physical order: a branded burger clamshell, fries carton and cup, so the packaging on the table reads as the posts that brought the customer in.
FC Hut · Colour direction · Logo pre-existing
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